When Midnight Boats approached us with the request to revamp their website, the initial brief was typical - they desired a more contemporary aesthetic akin to Apple's website. A defining characteristic of these high-end power boats is the ability to customize them to one's liking. However, the current website only displayed a 2D boat builder with a limited set of 4 features compared to the actual 100+ features on offer. To address this challenge, we proposed building a 3D boat builder that would enable customers to visualize their customized boats in a much more detailed and realistic manner. The challenge was to ensure that this approach did not impact the load time of the website and that the user interface was user-friendly and intuitive enough for customers to create and modify their dream boats effortlessly.